Little Trees Leather Air Freshener

For more than 70 years, Little Trees® Air Fresheners have become the most recognised and respected brand of air fresheners in the world. Car-Freshner Corporation is the company behind the Little Trees® brand air fresheners.

In 1952, a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. To address this issue, Julius combined exceptional fragrances with specialized blotter material and invented the first car air freshener. He gave it the shape of an abstract evergreen tree in honor of his years extracting aromatic oils in Canada’s pine forests.

These air fresheners proved an efficient, high-quality solution to a common problem and soon they were flying off shelves. Orders started rolling in from all over the country and quickly gained a strong international following. Julius’ pioneering product has become a global symbol of freshness and quality, appearing in countless movies and television shows.

While the first fragrances were Royal Pine, Spice, and Bouquet, the range expanded to include Vanillaroma, New Car Scent, and, of course, Black Ice. Julius Sämann was passionate about the quality of his products, insisting on rigorous testing and quality control procedures to ensure they met his high standards for fragrance, strength, and longevity.

Car-Freshner is committed to producing high-quality, long-lasting, and affordable products that provide the best fragrance experience possible. The Tree design and Little Trees® are trademarks. © Julius Sämann Ltd.